Clear starting points
The client’s existing multi-material packaging no longer meets the standards defined in the new sustainability guidelines adopted by many large retail chains. These state that packaging should consist of only one material that is also 100% recyclable.
One of the requirements in the new guidelines is the ‘tamper-evident’ function, which allows consumers, at the time of purchase, to see at a glance if the product has already been opened. Our customer wanted to make this feature more user-friendly.
We were also given the task to provide the end user with multiple options for dispensing the icing sugar. And, last but not least, it was important that any changes did not impact the production line or the boxes used to ensure the product reaches to the supermarket shelves unscathed. All-in-all a great challenge to realise a significant improvement!