We’ve completed an innovative packaging project for Tasty Foods. This project focused on developing a new, almost square pot, also known as the cirkant (squircle) series. The packaging meets specific customer requirements, has a unique and distinctive appearance and offers advantages for both transport and user convenience. Below you can read how we tackled this project and came up with a successful solution.
Tasty Foods had a problem with their existing packaging. This packaging – with a top-seal film and a lid – did not meet their requirements. Customers complained that the lid would often come loose from the container when they picked it up. This led to damaged products and unhappy end-users. We were asked to come up with a solution to the problem. We looked at possible alternatives and decided to use the 250ml cirkant cup: a sturdy and reliable packaging.
The cirkant cup is an almost square pot with a well-fitted lid. It has two straight sides and two slightly curved sides. This unique shape offers transportation advantages and stands out on the shelf. The shape also ensures that the pots fit perfectly side by side without taking up unnecessary space. In addition, the lid snaps securely into place, thereby resolving Tasty Food’s problem. This protects the foil and acts as a storage lid once the packaging has been opened. So, products stay fresh for longer after opening. The cirkant cup solves the customer’s packaging problem and prevents food waste.
SFA packaging is focussed on technical expertise and innovation. We made further improvements to the design of the cirkant cup. An important aspect is de-nesting the packaging. This means the stacked cups being able to separate easily from each other. For this, we added small stacking ribs in the corners of the cirkant cup, which are barely noticeable. These stacking ribs ensure that the cups don’t stick together, allowing them to be processed quickly and efficiently on the production line. This technical modification provides a better design and improves production.
The new cirkant cup and lid are made of mono-material and are 100% recyclable. For an even better presentation, we use In-Mold Labelling (IML) technology, whereby the label is merged with the packaging during the production process. This ensures seamless integration and high scratch resistance. The result is durable and visually appealing packaging that is also functional.
“The combination of extensive experience in the food packaging industry and expertise in the field of tailor-made packaging made us choose SFA Packaging. In this project, SFA has proven to be a valuable partner that thinks along proactively and strives for maximum quality and service.”
The collaboration with Tasty Foods has led to an innovative solution that has not only solved their original problem, but also has provided additional benefits. The new lid gives a good seal and stays firmly in place even after the film has been removed. The cirkant cup is an attractive and unique packaging that also offers logistical advantages through more efficient stacking and transport. The client is extremely happy with the result and the improved brand experience.
The cirkant series is available in three sizes: 250ml/450ml and 600ml. If you want to take your packaging to the next level, feel free to contact us and discover how we can help your company. Our custom-made solutions and innovative technologies ensure that your packaging is both reliable and functional. Together, we’ll find the best solution to your packaging needs.
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