From recyclability to circularity with NextCycle IML
A touch of pioneering vision by SFA packaging. A pinch of love by JOZO. A drop of recycling advice by CIRCPACK by Veolia and a dash of innovation by MCC Verstraete. Proudly introducing a pioneering recipe for success for circular PP packaging: the JOZO NextCycle IML™ decorated salt shakers.
Continuous packaging improvement: from partially recyclable to fully recyclable and RecyClass B-score
JOZO’s salt shaker range is a textbook example of continuous packaging improvement. Before 2021, the packaging was a combination of cardboard and aluminum (tube), polyethylene (bottom) and polystyrene (PE/PS cap). Seen the multicomponent construction, the shakers were considered partially recyclable.
Wanting to future-proof its packaging, JOZO turned to SFA with a vision of complete recyclability. The salt tubes were revamped into mono-material PP packaging decorated with IML, which assured recyclability as well as shelf appeal. The all-polypropylene packaging was assessed by RecyClass, the cross-industry initiative that advances plastic packaging circularity in Europe. Based on the October 2022 scoring methodology for white rigid PP packaging, the standard IML-decorated salt tube was classified B!
Keeping score with NextCycle IML™
But this wasn’t the end point. In February 2023, RecyClass further intensified the DfR (Design for recycling) guidelines and requirements for packaging to be considered recyclable and – ultimately – circular.
“Driven by JOZO’s visionary commitment to sustainable progress and true to our mission of delivering 100% recyclable and circular packaging solution, we wanted to take it one step further to live up to constantly evolving packaging regulations. Together with MCC Verstraete and JOZO we looked at the options for further improvement. We started trials replacing standard IML labels by the NextCycle IML™ technology,” says Alexander Heinsdijk, Business Development and Marketing Manager at SFA Packaging.
Trials that soon showed to be successful in terms of printing quality, processability and, most importantly in this project: recyclability.
“As a next generation solution for sustainable rigid PP packaging, NextCycle IML™ labels are uniquely designed to separate from the container during the mechanical recycling process, while staying securely fastened with no impairment to its adhesive properties during its lifecycle,” says Nico Van de Walle, Product and Circular Economy Manager Global IML at MCC.
The NextCycle IML™ technology allows for the packaging to enter the recycling process without the label. In this case, recycling the JOZO tubes results in white recycled material. It’s the perfect balance between recyclability and shelf appeal,” Nico continues.
Future-proof plastic packaging
“As we’re paving the road to a circular economy for plastic packaging, DfR guidelines and Recyclass’ classification requirements will indeed continue to grow stricter. Going mono-material was a giant step forward for JOZO’s salt shakers. Decorating the packaging with NextCycle IML™ labels, supports the future availability of high-purity rPP.” says Vincent Mooij, Director of CIRCPACK by Veolia.
Key Takeaways
- Along with a new, user-friendly dosage cap, JOZO’s new salt shaker tubes have been upgraded with NextCycle IML™ labels
- The NextCycle IML™ technology assures the IML packaging contributes to the plastic recycling process, resulting in high-purity rPP
- JOZO and SFA are pioneers in the IML landscape by embracing NextCycle IML™
About MCC Verstraete
MCC Verstraete has over 30 years of experience in offset-printing labels for injection molding, blow molding and thermoforming. In-depth understanding of materials, innovation and sustainability have made MCC Verstraete a world leader, producing over 60 million in mold labels every single day for numerous segments within the packaging industry. MCC Verstraete has production sites in Belgium, Australia and the US. Together with MCC Korsini (Turkey) and Karydakis IML SA (Greece), MCC Verstraete forms the IML Business Unit within Multi-Color Corporation.
About SFA
For over 25 years both Innovation and collaboration have been SFA’s driving forces in order to deliver and constantly improve our customers’ injection molded packaging solutions. This, combined with close cooperation results in the creation of the most fabulous packaging products. We are very well-aware of the fact that plastic packaging, like every type of packaging, has an impact on the environment. That’s why we believe it is important to minimize our carbon footprint and reduce food waste. We work exclusively with mono-material, 100% recyclable, lightweight and thin packaging. It is our mission to make sustainable packaging the norm.
About JOZO
Since 1929, JOZO has masterfully crafted salt, enriching meals with a pinch of love. Originating as Royal Dutch Salt Industries, we’ve evolved from traditional evaporation to innovative methods, sourcing diverse salts from ancient underground layers, the Himalayas, and the Mediterranean seas. Our heritage reflects a deep knowledge of salt’s culinary power, offering a variety of grinds for perfect flavor enhancement. JOZO represents a blend of tradition and innovation, ensuring each meal is not just seasoned, but storied.
About CIRCPACK by Veolia
CIRCPACK by Veolia supports brand owners and packaging companies in order to increase the recyclability of packaging. The services range from Recycling Masterclasses to dedicated packaging advice. CIRCPACK® provides certification on recyclability for different types of packaging. They are an accredited certifying body for RecyClass.
The operational knowledge of Veolia in the field of collection, sorting and recycling of packaging material, provides additional credibility to the expertise of CIRCPACK.
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