Rectangular yoghurt container

Innovative packaging for Bieze Food Group and Superunie

Bieze Food Group and Superunie were looking for yoghurt packaging that combined logistical advantages with sustainability, while remaining both attractive and user-friendly. In the dairy market, lightweight packaging is usually round, as rectangular designs often require more material. The challenge was to create a rectangular container without increasing material use or weigh, in full compliance with PPWR requirements.

Development and design
SFA Packaging developed a 1,100 ml rectangular yoghurt container that is almost as light as a traditional round cup. Thanks to its smart shape and optimized wall thickness, this new packaging is efficient, strong, and modern.

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Sustainability as a starting point

The entire value chain was central to the development. The rectangular shape allows 33% more containers to fit on a tray, which means less storage space is needed, less empty space is transported, and shelf space is used more efficiently. Local production and a short supply chain further contribute to a low environmental impact. This approach aligns perfectly with the sustainability ambitions of both Bieze Food Group and SFA Packaging.

The packaging has also been designed with future applications in mind and is suitable for use with bio-circular materials or NextCycle IML, making it easy to achieve further sustainability improvements.

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A milestone in sustainable packaging

With this project, SFA Packaging confirms its position as an innovative and sustainable partner in the packaging industry. The rectangular yoghurt container combines circular material choices, logistical efficiency, and consumer-oriented design. The project underlines SFA’s vision: local production, international thinking, and continuous innovation to reduce the impact of packaging.

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